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Modes of penetration in the foreign markets

Modes of penetration in the foreign markets

The international expansion involves a series of risks that every company should consider previously, in order to minimise the risk of incurring costs that can be avoided with a better forecast of them. Trying to enter new markets generates a certain degree of...
Difficulties in penetrating the U.S. market:

Difficulties in penetrating the U.S. market:

Over the past five years, many European companies have seen the US market as an opportunity for sales expansion and profitability. However, according to recent statistics from the US National Venture Capital Association (NVCA), less than 5% of these companies are...